Nand Mahotsav - 02

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Size: 48 x 36 inches
Medium: Painted on Cloth


Nand Mahotsav occurs on the day after Janmashtami, and it celebrates the arrival of Krishna into the home of Nanda and Yashoda, his foster parents. This day is celebrated with great fervour by Krishna devotees, usually by re-enacting scenes from his childhood, like his curd and butter stealing. In Nathdwara, this festival is celebrated by incorporating the figures of Nanda and Yashoda in the daily temple rituals. Usually, the Shrinathji idol is placed in a cradle after the ‘Mahabhog Aarti’ that takes place on the day, and Yashoda is placed next to him to swing the cradle. Pichwais that depict Nand Mahotsav are typically very grand, and depict a child in a cradle below the main Shrinathji figure, with Yashoda and Nanda on either side of the cradle.
  • ABOUT Pichwai

    Pichwai (pichvai) is a style of painting that originated over 400 years ago, in the town of Nathdwara near Udaipur in Rajasthan, India. Intricate and visually stunning, pichwai paintings, made on cloth, depict tales from Lord Krishna's life. Creating a pichwai can take several months, and requires immense skill, as the smallest details need to be painted with precision. Lord Krishna is often depicted as Shrinathji in Pichwais, which is the deity manifest as a seven-year-old child. Other common subjects found in pichwai paintings are Radha, gopis, cows and lotuses. Festivals and celebrations such as Sharad Purnima, Raas Leela, Annakoot or Govardhan Puja, Janmashtami, Gopashtami, Nand Mahotsav, Diwali and Holi are frequently depicted in Pichwais.

    The word Pichwai comes from 'pichh' meaning back, and 'wai', meaning textile hanging. They are made by members of the Pushti Marg sect, founded by Shri Vallabhacharya in the 16th Century. Originally, pichwai paintings were used to decorate the temple of Shrinathji (Shrinathji ki Haveli) in Nathdwara, hung behind the deity to celebrate different seasons, festivals and events in Lord Krishna's life. Over time, pichwais also found a place in the homes of art connoisseurs, owing to their visual appeal. Like several other traditional Indian art forms, the art of Pichwai is also dying, and requires recognition and revival.

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